As you can probably tell I have a serious love for organizing and planning content. Last year when I first started out on my entrepreneurship journey the one thing that slowed me up was content creation. I knew I had to have a serious system in place to streamline my process. I didn’t want to write posts or create content every single week because I wanted to use that time to work on other projects. Here’s a behind the scenes look at my process and the FREE tools I use to execute my process:
The Planning Phase: The first step in my planning phase is establishing my goals for the month. Am I launching a new product, do I want to focus on list building, or do I simply want to add extreme value to my community?
My content ideas typically come from questions or concerns I’ve gotten from my community. I take their question and create content that simply gives them the answer.
Once I’ve established my goals for that month I work my way backward, and I eventually create my overall theme for the month [I’ll be creating a separate post explaining this process soon]. I like to have all of my content in one place so that I know exactly what’s going on for the month. I organize each month’s content using Trello and this is what my Content Board typically looks like this:
Each week I know the exact type of content that I have rolling out and the specific week/day that the content will launch, cool right? You can also use Google Calendar to give you a birds eyes view of your monthly content. Plus you can invite your team to your calendar so they know what’s going on months in advance. Once the planning process is complete and I know the exact type of content I’m creating I move on to Phase two!
The Batching Phase: I am a firm believer in batching. Batching is my best friend yall! Batching simply means creating a lump sum of content at one time, versus you creating it on a weekly or daily basis. I create all of my content in one day for the entire month. Now based on my goals and the type of content I’m creating, that determines what social media platform I use, how often I post and how I post the content. All of my batching takes place in Google Drive. I think my entire life is planned out on Google Drive. I create a folder for each month and within each fold a have a Google Sheet dedicated to my batched blog posts, vlogs, social media content, everything! Since I am able to invite other people to my Google Drive, I am able to add an assistant or VA to my folders so that they can edit and grab content to schedule when needed.
The Automation Phase: “Content is KING, Automation is QUEEN." Now I am a firm believer in working SMARTER not HARDER. And for me creating & posting social media content or any content on a daily basis is way too time consuming, I could be spending that energy doing something that I love.
My follow up to batching is having that batched content scheduled a month in advance. PAUSE let’s think about this for a second…. Do you understand how many HOURS you are saving by batching your content alone? Then you have the nerve to schedule it in advance? WHAT!
When it comes to my social media content I use 2 specific tools; Planoly & HootSuite. If you would like to see how I use Planoly To Style My Instagram click here. Planoly is an Instagram Planning & Scheduling tool. If you’re a visual person you’ll love it because you can arrange your post to your liking and see how your feed will look before you ever post one picture. Within the tool you can schedule content, check your analytics, respond to comment and more. One the flip side there’s Hootsuite for all other social media platforms, i.e Twitter & Facebook. I simply love the simplicity and ease of the platform, plus I can schedule unlimited posts on a free account. Another tool I recommend is Buffer, which is what I was using before I switched to HootSuite. I love the calendar view option in Buffer, but the free plan sucks. I wouldn’t recommend using the free plan there isn’t much value because you can only connect 1 social media account and schedule up to 10 posts a month. Unless you’re producing low volume like that on one account then knock yourself out. But BRUH, what am I going to do with that, however, the paid plans are fabulous.
I hope this list of tools were helpful to your content creation journey. I use this process for all of my content creation not just my social media content. But I recommend you do what works for you and your brand. Let me know if you’ve tried any of these tools above and how you like them!